In spite of our shaky economic times, it is exciting to see how we can navigate through 2010 with a fresh, new outlook. I am a firm believer that during challenging times, we are forced to look and think outside of our immediate realm.
I recently joined a Business Mentoring Program at the Washington Business Center. This intimate group is lead by Carole Butkus, it’s Director. She and the group pushes me to think outside of the box and explore opportunities, personally and business-wise to stay ahead of the economic and market curve.
We are studying concepts from a book titled, Blue Ocean Strategy…. How to Create Uncontested Market Space and Make the Competition Irrelevant. Authors are W. Chan Kim and Renee M Mauborgne. This book is Kaizen at its best! I recommend this book highly for anyone who is interested in getting out of the normal way of doing business and exploring new opportunities which await you in the “Blue Ocean”.
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